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Before, buyers would head to their local hardware store and have a pro help them pick out products in person, but Amazon’s 1.1 million home improvement items display a clear shift away from offline shopping in that area. One of the biggest changes in shopping behaviour is the home improvement industry. Amazon is Taking Over Traditional Brick-and-Mortar Categories

They outpace Baby Boomers by a ratio of two to one for using Amazon as a shopping tool. Millennials might get a bad rap in some areas, but not when it comes to using Amazon. They make up close to two-thirds of Amazon’s total US audience. The US Amazon Marketplace is a huge one, with over 95 million Americans claiming a Prime membership.

Almost 1 in 3 Americans Have a Prime Membership About three-quarters of non-Prime shoppers spend between $100 to $500 a year on Amazon. This might be an extra incentive to fulfil with Amazon, or at least make your items Prime-eligible.įor those without a Prime membership, they tend to spend a little less freely than their Prime counterparts. There are over 100 million Amazon Prime members around the world (more Prime members than non), and they typically spend over $1,000 a year. Amazon’s Net Revenue Continues to GrowĪmazon’s net revenue increased by over $47 billion year-on-year, from $232.9 billion in 2018 to $280.5 billion in 2019.

It’s a lot of competition, yes, but it’s also a lot of visibility and sales.Īccording to Statista, Amazon was responsible for 45% of US ecommerce spending in 2019 - a figure which is expected to rise to 47% in 2020.Ģ. But if you go broader and look at all the items that Marketplace sellers list, that number expands to about 350 million. Amazon’s Share of the US Ecommerce Market is 45%Īmazon itself has an inventory of about 12 million items across all its categories and services. Repricer will show you the top Amazon statistics you should know about so you can use them to your advantage and excel at sales. When you’re selling on Amazon, it’s good to know some of its data because information is power.